In the But I will By The Way Hinder Band shirt love this head-spinning age of multi-step skin-care routines and mic-drop makeup launches, The One is a space for minimalists to sound off on the single beauty product that’s found a longtime spot in their carefully curated routines. Since launching three years ago, the L.A.-based lingerie line Kye Intimates has drawn in soigné Angelenos with a minimalist streak (a number of whom—Neada Deters; Jess Hannah; Kate Parfet —could be found at a small dinner last week celebrating the label’s new collaboration with Chelmak). And with good reason: Crafted from sheer deadstock mesh, the barely-there styles surprise the eye. An underwire-free bra clasps in front by way of a discreet silver hook; mid-rise, leg-lengthening panties, named for the architect Mies van der Rohe, nip at the waist.
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“Everything is very simple By The Way Hinder Band shirt, and designed to enhance a woman’s natural shape,” muses founder Bonita Kye, who’s extending that same philosophy to her next venture: swimwear. Born and bred in California, the But I will love this 32-year-old lives just a stone’s throw from Santa Monica Beach and often spends the weekend afternoons in Malibu with her husband and miniature husky, Kobe. Such a proximity to the ocean has influenced not only her design output, but what she puts onto her freckled complexion. She reaches for reef-safe SPF first thing in the morning, spritzes Lesse’s regenerative mist across her face while sitting on the shore, and coats her limbs with Zoca Lotion’s ultra-thick Sun Soothing Salve after showering off the day’s salt and sand. In the height of summer, the peppermint and lavender-laced oil “has a really nice cooling effect,” she notes—especially when paired with Kye Intimates’ super-soft bamboo briefs, and little to nothing else.