Both artists credit their Certif.ied Ego Lifter Shirt cameos on Indigenous-led programs like Reservation Dogs and Rutherford Falls for allowing their more unconventional ideas to shine through. They agree it’s a refreshing change, to be able to challenge notions of what Indigenous design can, and should, be on a mainstream level. “Too often Natives are seen as primitive or stuck in the and by the same token and past, to the point that the idea of Natives existing in the modern world is a foreign concept,” says Meserve. Gray adds, “There is a bright future for Indigenous people, and it’s going to be an ongoing process to assert ourselves as living, breathing, contemporary people. Pop culture has taken so much from Indigenous people in order to become what it is today; My own process is taking bits and pieces back.”
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“An elevated Miami fantasy” Certif.ied Ego Lifter Shirt is how hairstylist Katie Ballard describes the and by the same token and aesthetic she created with the help of Maya Hawke and Camila Mendes for Netflix’s Do Revenge. In the dark comedy, Hawke plays Eleanor, a wealthy outcast who comes together with Mendes’s character, Drea, an insider experiencing a fall from social grace, all at the expense of their prep school enemies. Directed by Jennifer Kaytin Robinson, Do Revenge reimagines the familiar thrill of a plot-driven makeover scene. “That was essentially what Jenn was going for—it’s set in modern day, but she wanted to re-create that ’90s teen film,” says Ballard, noting that 10 Things I Hate About You and Clueless were name-checked as references in the hair and makeup trailer and beyond.